It can certainly start to become a mouthful (try saying it five times!), so the company opted for a simple three-letter monogram for their logo. Take the London Symphony Orchestra as an example. If your name is on the longer side or consists of multiple words, it may be difficult to display them clearly in a logo. Think about choosing this type of logo if: Your business name is on the longer side They’re also easy to remember - everyone knows LV stands for Louis Vuitton, and although it’s a French name and not everyone speaks French, it’s memorable. Monogram logos work well in global markets and are a smart choice for companies with long or difficult to pronounce names. Take the Chanel logo: the handwritten serif typeface evokes feelings of luxury, class, and exclusivity. When designing a logo, you want something that’ll resonate with your target audience while establishing your brand’s essence (the emotions you want people to tie to your brand). When to choose a monogram logo for your business Throughout history, monograms were often used by painters on their artwork, as well as by royal families who relied on them for distinction (often to declare property) and for wedding invitations. Monograms are one of the oldest forms of identification, with the earliest use by the Ancient Greeks on coins to represent different cities. The l etters in this logo style may also be combined with imagery to illustrate the concept of the brand further.
Monogram logos are commonly used to represent the initials of a person or business. What’s interesting about a monogram design is the sentimental value it carries - the use of letters forms memorable acronyms and a deeper connection to the company name.Ī monogram logo is a decorative design made up of a combination of one to three letters (traditionally three) to create a single symbol. Other famous examples include Hewlett-Packard (HP) and Life’s Good (LG). Luxury fashion brands such as Louis Vuitton, Chanel, and Gucci have some of the most iconic monogram logo designs - they’ve been around for decades and have worldwide recognition. These marks flourished in the late 19th century, most notably in the fashion industry.
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